If you have to say your brand or product is revolutionary, visionary, or inspiring it probably isn’t. If you find yourself writing copy with the words of what you want to be or think you are, face it you aren’t that. If you are innovative your brand experience should exude it in a self-evident way. If your brand is inspiring, then I should feel inspired not read ‘inspiring’. Let’s refer to this as Eminem Marketing from now on. Stop writing it and start being it.
Cause I am whatever you say I am if I
wasn’t, then why would I say I am?
- Eminem, The Way I am