The Right Marketing Mix for Shifting Consumer Paradigms.
The 4p’s of marketing, product, price, place, and promotion must be augmented with the new tools and perspectives because consumer paradigms have shifted and we must account for them in the digital age.
- Place – is now about Search Engines and Discoverability
- Promotion – is now about Social Influence and Social Engagement
- Product – is now about the Experience it creates for the consumer
- Price – is about Design; where functionality and utility win over cost
via: Lifeblue
